A passion for skiing, a passion for making skis

We at Atomic have been manufacturing skis since 1955. And because we have always been at home in the heart of the Alps, it means so much more to us than just business. We are fanatical about skiing, and each of us spends almost as much time on skis as we do working with skis. Which means that each of our products is more than just the sum of its component parts. Our products are also the embodiment of our passion for skiing. They symbolise the ambition which drives us to question the tried and tested with new approaches, new ideas and new designs. They are based on the experience of over 50 years in the ski industry. On our humbleness before nature and our sense of responsibility for treating it with the utmost respect. And last but not least, each of our products embodies the spirit of the most successful brand in ski racing: the Atomic spirit.

Performance

We strive to manufacture products designed to help any skier become a better skier. From beginners to Olympic Gold medallists.

Innovation

We combine our experience from over 50 years in the ski industry with the ambition to remain at least one ski length ahead of our rivals. Sometimes this can lead to small, useful details such as the World Cup slalom ski boot buckle. But sometimes we might simply re-invent the ski - as we did with the Doubledeck. 

Passion

Our own love of skiing is reflected in our products. We manufacture skis, boots, poles and accessories which we consider to be the best in the world. So the first and most reliable test is whether we ourselves are impressed with our products.