Presentations 2017

True sportsmen born and living in the streets
True sportsmen born and living in the streets

Boxeur des Rues is a French-Italian clothing company founded in 2003 headquartered in Milan, Italy.

It is active in design, manufacturing, licensing and marketing of fashion and sports clothing, sporting goods, shoes and accessories.

In 2012, the company employed 195 people and reported revenue of €25 million.

Literately "street fighting boxer". "Boxeur des rues" is a brand taking its inspiration from savate, the French boxing that combines elements of the western boxing with the martial arts imported (at the beginning of the 19th century) by the French sailors from the far east and Asian ports.

These techniques were developed in a fighting style used mainly in street brawls. Later, the "savate" moved into underground fight clubs around the dockyards of the most important and toughest port of France, Marseille.

As consequence of the huge level of betting, both written and unwritten fighting rules were defined.

From that the name "Boxeur Des Rues": true sportsmen, but born and living on the streets. Therefore, the brand essence is the fusion of "streetwear" and "sportswear".

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