The simple question „What can we do with natural rubber?“ laid the foundation for the success of Viking Footwear. The answer to that question was soon found and Peter Mathias Røwde, Viking´s founding father, started shortly afterwards to make the first natural rubber products to face the hard climatic conditions of Norway. In fact, the very first Viking product was inspired by the needs of local farmers. The result was the classic rubber boot, which successfully faced rainy, snowy and muddy conditions.
Whether fishermen, foresters or outdoor explorers, from then on it was no problem at all, to walk through mud, to wander over hill and dale or to walk through cold winter days. Proud 98 years later, the range of the Norwegian footwear specialist includes products for the most diverse fields of application, designed specifically for the different needs. Nearly 100 years later the company stayed true to its values and to Peter Mathias Røwdes idea.
Viking invests a lot in research and development, which led to own technologies like UGC® or special lasts. The use of modern materials is also a point, that constitutes the high quality of Viking Footwear. Viking is well known for rubber boots, urban and outdoor shoes for adults, but has also a very high expertise in shoes for kids where it is amongst the most popular and best brands in Scandinavia.
As company Viking affects and touches many lives and its actions have impact on workers’ rights, human rights and the environment. Therefore, Viking Footwear is member of the Ethical Trading Initiative of Norway (IEH), whose aim it is, to promote decent working and environmental conditions in their supply chains, and to strengthen support for ethical trade in general.