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Oberalp Group

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Company profile

The Oberalp Group is a family-owned company, which is active in the textile sector since five generations. The know-how and the passion for high-quality textile products were the origins on which Anton Oberrauch founded the company in 1846.

The Oberalp Group was founded in 1981 by Heiner Oberrauch and employs currently almost 600 people. Beside the development and production of mountain sporting goods, the Oberalp Group is also active in the retail, wholesale and distribution of general sporting goods brands.

In 1990 Oberalp took over the SALEWA, which is based in Munich. The brand SALEWA nowadays is the European multi specialist leader for mountain sporting goods, which also increased its market share in Asia, the United States and other key regions. Thanks to experiences gained during numerous expeditions and ascents the brand offers highly innovative, functional and qualitative products for passionate alpine sportsmen. In order to complete the range of products for the mountain sporting goods sector, beside SALEWA, in the course of time the acquisitions of the brands DYNAFIT, POMOCA and WILD COUNTRY followed.

DYNAFIT is the brand made by athletes for athletes. We are 100% committed to mountain endurance sports. Our goal is to support athletes, 365 days of the year, with high-performance products to get one step closer to their Mountopia. Speed, lightness, endurance and technology underlie our goal to provide the best performing products to mountaineers.

POMOCA is global leader in the production of ski skins and works especially in the OEM ski industry business.

WILD COUNTRY is an insider brand for climber and the inventor of the legendary "friends".

Furthermore, Oberalp distributes well-known brands in various countries. As "Brand Expert" and thanks to a competent and expert team, Oberalp manages the distribution of international brands in various markets.

Product and service range

Brands

DYNAFIT
Oberalp Group
POMOCA
SALEWA
Wild Country

Contact

Via Waltraud-Gebert-Deeg, 4
39100 Bozen
Italy

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