7 to 7 is an Italian company which has acquired more than twenty years of know-how in the development and manufacturing of sportswear whose headquarters are located in Bosisio Parini (LC) at the foot of the mountains of Lecco. The company currently has a workforce of 1260 of which 1200 within the manufacturing unit located in the Far East, thanks to a consolidated partnership with a local entrepreneur.
After managing for several years the manufacturing of items on behalf of third parties, in 2012 7 to 7 launches its own outdoor clothing brand: Rock Experience. A winning mix given by the quality of the product, the price positioning and the commercial strategy has allowed the new brand to conquer a leading role in the landscape of the main outdoor brands (www.rockexperience.it).
Capitalizing on the success of this brand, 7 to 7 then launched the new Zotta Forest hunting clothing line and two new lines o f urban outerwear called DFReNT Citywear and Iceport. In 2017 the new project for ski clothing is introduced: the D-frent brand which, in line with its 'not as usual' philosophy, is meant to represent a real innovation in the sector and 7 to 7 will be showcasing it again at ISPO 2018 in Munich from January 28th to 31st (booth A1/415).
Jointly to the management of proprietary brands, 7 to 7 starting from 2014 has begun to pursue its own retail development project by acquiring 8 sales points concentrated in the north of Italy offering a multi-brand assortment of clothing, footwear and equipment for mountain sports and outdoor activities in general which are progressively converging under the new Sport-Hub sign.
Starting from 2016 7 to 7 has acquired the exclusive distribution for the Italian market of the three international outdoor brands:
Lowe Alpine - www.lowealpine.com
Rab - www.rab.equipment/eu/
Rehall - www.rehall.com