Rock Experience - 7 to 7 S.r.l. - Exhibitor details - ISPO Munich exhibitor directory Direkt zum Inhalt

Rock Experience - 7 to 7 S.r.l.

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RE.ACTION padded woman jacket - sustainable garment

Company profile

7 to 7 is an Italian company which has acquired more than twenty years of know-how in the development and manufacturing of sportswear whose headquarters are located in Bosisio Parini (LC) at the foot of the mountains of Lecco. The company currently has a workforce of 1260 of which 1200 within the manufacturing unit located in the Far East, thanks to a consolidated partnership with a local entrepreneur.

After managing for several years the manufacturing of items on behalf of third parties, in 2012 7 to 7 launches its own outdoor clothing brand: Rock Experience. A winning mix given by the quality of the product, the price positioning and the commercial strategy has allowed the new brand to conquer a leading role in the landscape of the main outdoor brands (www.rockexperience.it).

Capitalizing on the success of this brand, 7 to 7 then launched the new Zotta Forest hunting clothing line and two new lines o f urban outerwear called DFReNT Citywear and Iceport. In 2017 the new project for ski clothing is introduced: the D-frent brand which, in line with its 'not as usual' philosophy, is meant to represent a real innovation in the sector and 7 to 7 will be showcasing it again at ISPO 2018 in Munich from January 28th to 31st (booth A1/415).

Jointly to the management of proprietary brands, 7 to 7 starting from 2014 has begun to pursue its own retail development project by acquiring 8 sales points concentrated in the north of Italy offering a multi-brand assortment of clothing, footwear and equipment for mountain sports and outdoor activities in general which are progressively converging under the new Sport-Hub sign.

Starting from 2016 7 to 7 has acquired the exclusive distribution for the Italian market of the three international outdoor brands:
Lowe Alpine - www.lowealpine.com
Rab - www.rab.equipment/eu/
Rehall - www.rehall.com

Product gallery

RE.ACTION padded woman jacket
RE.ACTION padded man jacket
DENALI padded woman jacket
MOBY hybrid woman jacket
FROSTY padded man jacket

Product and service range

Brands

Rock Experience

Contact

Via Pascolo, 6
23842 Bosisio Parini (LC)
Italy

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