As part of Craghoppers’ commitment to its sustainability programme – The Honesty Project – the company announced that 70% of Craghoppers products from AW20 will be made from recycled materials. This is up from 12% for A/W19, which is a significant increase for the brand. From new waterproof jackets to the much loved Kiwi trousers, each garment has been carefully created to maximize the use of recycled materials. The Pember is the pinnacle jacket in the men’s range with most elements of the jacket having recycled content and the linings, padding and labels being 100% recycled.
The Kiwi trousers have also been sourced using recycled materials. The new style will feature a green waistband lining and hanger loops and new recycled buttons and pullers, differentiating it from the existing Kiwi trousers. In addition to the high percentage of recycled material in the products, Craghoppers will also be: reducing the amount of paper in swing tags, using less water in the dyeing process and using kinder dyestuff in line with Bluesign.
There are also new additions to the backpack range with new Kiwi classic backpacks and roll top backpacks and a classic bumbag too. Each style contains recycled content in the outer.
The range has been divided into three main areas: Hike, Explore and Travel to explain the different activities and environments the clothing and accessories can be used in.
Hike comprises key technical styles built for comfort and style to tackle any environment. Explore includes more fashionable Winter pieces and Travel features Craghoppers NosiLife anti insect technology which lasts the lifetime of the garment.