DEVOLD of Norway GmbH

Wool - the all-rounder from nature

DEVOLD of Norway Winter Collection 2020/21 - Made in Europe

Wool is nature. A marvel. A must for anyone who moves outside. Wool is well-being. And DEVOLD is wool. With an uncompromising focus on quality „Made in Europe“, the Norwegian company sets an example for long-lasting, sustainable clothing, manufactured according to strict rules both for animal welfare and for land sustainability. The winter collection 2020/21 shows once again the versatility of the clothing and the outstanding properties of wool, which the traditional manufacturer passes on to outdoor athletes.

Winter athletes need protection from the cold - before, during and after every activity. Merino wool offers this complete package. It has a cooling effect when it is hot and ensures a great insulation while maintaining excellent breathability when the temperature drops. Wool naturally regulates body temperature according to activity and is also soft and flexible – which is a must for physical activity. In addition, wool is naturally resistant to odours, which makes it a favourit among those on the go.

Norwegian wool pioneers have been developing outdoor clothing of first-class quality for more than 160 years. In times of microplastics, fast fashion and disposable mentality DEVOLD adheres to the idea of developing products that last a lifetime - and are biodegradable. The company has its own production facilities in Lithuania, making it one of the few wool garment manufacturers in Europe. The wool comes from carefully selected farms in Australia, New Zealand, Argentina and Norway. The innovative Sheep-to-Shop quality strategy enables DEVOLD to have complete control over the entire production process - from sheep keeping and shearing, to spinning, dyeing and sewing, to assembly and transport; in short, from the single sheep to the specialized shop.