O’Neill was born under the golden California sun and in its cold waters, when Jack O’Neill invented the wetsuit in 1952 with a desire to surf for longer and protect mankind from the influence of the ocean. Shortly afterwards in the 70’s and 80’s, Jack set his sights on reinventing the face of snow sports too and making a big O’Neill shaped footprint in the white dust when he introduced neoprene to the slopes. Fast forward to present day and surf & snow have become a life-style - influencing what we do, how we do it and what we wear.
That’s why for Fall/Winter ‘20 we’re blazing forward with a collection that brings O’Neill’s California lifestyle to the snowy mountains and city streets.
O’Neill is, and always has been, the Original California Lifestyle brand. We have a strong and unique heritage that inspires us more than ever to challenge ourselves and create a modern, high-quality snow collection that blends the latest fashion trends with the newest technical innovations and our easy Californian attitude.
Even more exciting this season is the fact that we are continuing with O’Neill Blue: Our Ocean Mission and pledge to do our part in protecting our playground. The O’Neill Blue line is our way of developing innovation further across design, technology and production.
We are proud to share that 30% of our snow range and 70% of our lifestyle range consists of sustainable products. We have even created our most sustainable snow outfit to date, utilizing high quantities of recycled materials in all components, from the zipper right down to the trims!
So, what are we waiting for? Let’s get ready! We prepare you for those crisp moments that are going to make the tips of your fingers tingle, all you have to do is get out there! Move from the wildest ocean waves, to the highest snow-capped mountains and back through the craziest urban cityscapes. Go that extra mile in pursuit of shining light rays! Because life is simply better when the sun touches your skin.