Mirage is an Italian family-run business founded in 1988 as a brand specialized in fashion and sportswear accessories. In a few years it expanded its distribution network throughout the national territory and became one of the industry leaders. Over the years Mirage created four different brands, to meet different market demands and to expand its offer. Our four brands cover any demand: from elegant and refined Granadilla spirit, through casual-fashion and trendy Hat You and Mess up to the athleisure of Jail Jam. We are a reliable partner for the Italian and European market, but we want to be a global point of reference for fashion and sportswear accessories. We have been intercepting and interpreting habits and fashion trends for over 30 years. We have grouped different styles in one single place and focused on our capacity to offer a wide array of trendy items thanks to the creativity and experience of our style department. Over time we have improved customer care towards a more comprehensive service and product customization.
We’re exhibiting at ISPO since 2013 with our flagship brands for fashion-chic and sportswear accessories: Granadilla and Jail Jam. The Granadilla spirit is elegant and refined, a sophisticated allure reinterpreted in a contemporary-casual key. Jail Jam is an emotional brand focused on daily lifestyle, with products inspired by athleisure and chic trends, to look cute and stylish at the same time.
The Granadilla F/W 20-21 collection emphasises the sense of beauty. It is a celebration of its wonderfully feminine elegance and it is even more focused both on mountain chic and urban chic style. The Jail Jam F/W 20-21 collection takes inspiration from the love for the nature and outdoor activities. It uses new materials with a lighter carbon footprint and it includes new concept design, making it more functional and trendier