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UYN Shoes Collection 2020 – Press Kit

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UYN is launching its first sneaker collection: ultra comfort, green philosophy and “Made in Italy” technology

Having revolutionised the sports base layer and clothing sector, UYN- Unleash Your Nature is now bringing our innovation to the world of footwear. This brand from Asola (Italy) is presenting our first range of casual sneakers. These eight men's and women's lifestyle models are made entirely in Italy and are the very expression of UYN's pioneering spirit, capturing the most recent trends in everyday comfort and sustainability.

A new formula for comfort
We launch this new UYN collection with a promise: to set you free. The secret lies in the shoe's complex structure, a double-layered 3D knitted upper. The inner is made from Merino wool while cutting-edge technology has gone into creating the exterior.

Unlike the knitted sneakers already on the market, UYN has developed a revolutionary manufacturing technique. This allows us to create an extraordinarily flexible upper which is either fully or partly seamless, depending on the model. It's reinforced in strategic areas: the heel, toes and sides. The result is a shoe that acts like a second skin, adapting to your feet and their morphology, following that every movement without creating uncomfortable folds or overlays, while at the same time giving you the support you need as you walk.

Working with nature to favour comfort
The UYN sneakers are made from carefully selected raw materials. As a result, your feet are totally encased in the precious Merino wool, which we chose for its natural properties: it regulates temperature, it’s bacteriostatic and it reduces bad odours. We use recycled polyamide and microfibres which come from reusing plastic bottles for the shoes' structure, while the insole combines the softness of Merino wool with eco-felt. We then use materials derived from sugar cane to further improve how lightweight and high-performance the sole is.

Download the press kit to discover more

ISPO Munich
Our press contact

Mattia Bazzoni (Press Office)
Mail: pressmedia@trereinnovation.it
Phone: +39 345 1749786

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